Our Story

Transform Veste

• New name, now Veste S.A. Estilo, new trading ticker “VSTE3”, new moment
• Organic growth focused on full price and coherent brand strategy
• Acceleration in store renovations and maintenance
• Marketing Boosting

A Year of Consolidating

• Readjustment of the number of stores and points of sale
• Launching new architectural concepts for the brands
• Platform migration in e-commerce
• Profitability picks up and margins rise
• Capital Structure Adequacy
• Capital contribution for leveraging operations

Go Digital

We advanced in digital transformation actions, eliminated barriers between online and offline work and continued with the proposal to increasingly offer a service of excellence to our customers.

New Moment in the Operation

Consolidation of the strategic change initiated at the end of 2019 (greater sell-thru of collection / fewer discounts).

Completion of the merger of Dudalina S.A., with the aim of bringing synergy gains.

Improvement of the industrial park

Consolidation of production at our plants in Terra Boa, in the state of Paraná, and Aparecida de Goiânia, in the state of Goiás. In the same period, both plants obtained the ABVTEX certification.

Technology Upgrade

Go-live of the Live Retail platform, a proprietary real-time indicator management and internal communication system, and the implementation of the omnichannel platform.

Strategic Repositioning

Strategic repositioning to resume sustainable growth based on two pillars – strengthening the brands’ DNA and fully focusing on customer experience and satisfaction.

Adhesion to ABVTEX. Our national suppliers of clothing, accessories and shoes are certified by the Brazilian Association of Textile Retail – ABVTEX.

In 2014, Dudalina is acquired with the brands Individual and Base Jeans, which were included in Restoque’s portfolio. Founded in 1957, it established itself as a well-known brand of high-standard shirts, with a wide range of complementary products.

The John John brand is acquired. In 2012, the product line was expanded and the brand was launched in the retail market through its own stores, having as icon the most innovative jeans in Brazil.

Restoque acquired the rights to the Rosa Chá brand. As owner of the brand, it expanded its concept, originally restricted to beachwear, and expanded the product portfolio with high fashion and quality references.

The Company went public (IPO) on the São Paulo Stock Exchange, under ticker LLIS3. In the same year, it increased its number of stores by 200%.

Restoque acquired the brand BO.BÔ – Bourgeois Bohême. The Company redesigned and repositioned the brand and expanded its product portfolio, so that today it is a young and cosmopolitan brand of high standards.

Le Lis Casa was born as an extension of Le Lis’s lifestyle and has become one of the brand’s great successes, featuring collections for Table Setting, Bar items, Décor, and Homewear.

The Company was founded in 1982, under the name Restoque.

In 1988, Le Lis Blanc is created with the aim of developing a women’s fashion business that translates the contemporary lifestyle, focused on a well-informed and demanding consumer.

Opening of the first Le Lis Blanc store, at Shopping Iguatemi, in São Paulo.